Thrilling new TAG Heuer Monaco Chronograph unveiled ahead of the Monaco Grand Prix
May 24, 2024
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Thrilling new TAG Heuer Monaco Chronograph unveiled ahead of the Monaco Grand Prix

In the universe of horology, TAG Heuer has established its enduring and unbreakable legacy, weaving…

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dentsu Sports International launches in the Middle East and North Africa
May 15, 2024
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dentsu Sports International launches in the Middle East and North Africa

DSI MENA will encompass core businesses including dentsu Sports International Commercial, MKTG Sports + Entertainment…

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ONE Championship determined to help grow martial arts in MENA following Qatar success 
May 14, 2024
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ONE Championship determined to help grow martial arts in MENA following Qatar success 

When ONE Championship arrived in Qatar in March, it was their first major foray into…

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 “Where there’s a ball, there’s a Pepsi” campaign brings football fans closer to the action in Saudi Arabia and beyond
May 11, 2024
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 “Where there’s a ball, there’s a Pepsi” campaign brings football fans closer to the action in Saudi Arabia and beyond

The brand has recently announced its latest initiative, “Where there’s a ball, there’s a Pepsi,”…

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Jr. NBA Abu Dhabi League wraps up 2024 season with spectacular finals attended by Julius Erving and Jason Williams
May 11, 2024
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Jr. NBA Abu Dhabi League wraps up 2024 season with spectacular finals attended by Julius Erving and Jason Williams

Operated by Sport360, the 2024 Jr. NBA Abu Dhabi League commenced in January, engaging over…

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UAE news: SPIA 2024 winners awarded at gala ceremony in Atlantis, The Palm
May 10, 2024
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UAE news: SPIA 2024 winners awarded at gala ceremony in Atlantis, The Palm

Principal partners for the 2024 edition were Inter Emirates Motors. They are the exclusive distributors…

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ONE 166: Qatar ‘exceeded all expectations’ says Group President, next event already in the works 
May 10, 2024
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ONE 166: Qatar ‘exceeded all expectations’ says Group President, next event already in the works 

Tickets for The NBA Abu Dhabi Games 2024 presented by ADQ go on sale today
May 7, 2024
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Tickets for The NBA Abu Dhabi Games 2024 presented by ADQ go on sale today

The NBA and DCT Abu Dhabi also today announced that four-time NBA champion Shaquille O’Neal…

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Watch: Big ONE Championship wins for Lebanese brothers, Moroccan delivers big upset
May 4, 2024
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Watch: Big ONE Championship wins for Lebanese brothers, Moroccan delivers big upset

Pichitchai PK Saenchai twice in the opening minute, before going on to pick up a…

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ONE Fight Night 22: Turkey’s Hilal Amir has sights set on ONE Championship Gold
May 3, 2024
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ONE Fight Night 22: Turkey’s Hilal Amir has sights set on ONE Championship Gold

Those three fights were all in the MMA lightweight division but his next encounter with…

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